April 4, 2012

When Labels Don’t Fit: Hispanics and Their Views of Identity

Appendix A: 2011 National Survey of Latinos Survey Methodology

Results for this study are based on telephone interviews conducted by Social Science Research Solutions (SSRS), an independent research company, among a nationally representative sample of 1,220 Latino respondents ages 18 and older, from November 9 through December 7, 2011. Of those respondents, 436 were native born (excluding Puerto Rico), and 784 were foreign born (including Puerto Rico). Of the native born, 246 are second generation (U.S. born with at least one foreign-born parent) and 183 are third generation (U.S. born with U.S.-born parents).6 For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 3.6 percentage points.

For this survey, SSRS maintained a staff of bilingual interviewers who, when contacting a household, were able to offer respondents the option of completing the survey in Spanish or English. A total of 674 (55%) respondents were surveyed in Spanish, and 546 (45%) respondents were interviewed in English. Any person ages 18 or older of Latino origin or descent was eligible to complete the survey.

To address concerns about coverage, the study employed a dual-frame landline/cellphone telephone design. The sample consisted of a landline component (n = 617) and a cellphone component (n = 603).7 Both the landline and cellphone components consisted of a stratified sampling design, oversampling areas with higher densities of Latino residents.

For the landline sampling frame, the sample was run against InfoUSA and other listed databases, and phone numbers that matched to known Latino surnames were subdivided into a Surname stratum. The remaining, unmatched and unlisted landline sample was divided into the following mutually exclusive strata: Very High Latino, High Latino and Medium Latino. MSG’s GENESYS sample generation system was used to generate a cellphone sample, which was divided into High and Medium Latino strata. Overall, the study employed eight strata.

Samples for the low-incidence landline and cell strata were drawn based on responses to SSRS’s weekly dual-frame Excel omnibus survey. Respondents who indicated they were Latino on the omnibus survey were eligible to be re-contacted for the present survey.

It is important to note that the existence of a surname stratum does not mean this was a surname sample design. The sample is RDD, with the randomly selected telephone numbers divided by whether they were found to be associated with or without a Spanish surname. This was done simply to increase the number of strata and thereby increase the ability to meet ethnic targets and ease administration by allowing for more effective assignment of interviewers and labor hours.

A five-stage weighting design was used to ensure an accurate representation of the national Hispanic population.

Cite this publication: Paul Taylor, Mark Hugo Lopez, Jessica Martínez and Gabriel Velasco. “When Labels Don’t Fit: Hispanics and Their Views of Identity.” Pew Research Center, Washington, D.C. (April 4, 2012) http://www.pewhispanic.org/2012/04/04/when-labels-dont-fit-hispanics-and-their-views-of-identity/, accessed on July 23, 2014.

  1. Immigrant generation is indeterminate for seven survey respondents.
  2. According to calculations by the National Health Interview Survey (NHIS), from July to December 2010, 38.4% of Hispanics were living in households that had only wireless phones and 17.2% were in households whose phones were mostly wireless.
  3. The levels of cellphone only and cellphone mostly households within each ethnic group were based on the most recent data available from the Centers for Disease Control and Prevention’s National Health Interview Survey.