October 5, 2010

Latinos and the 2010 Elections: Strong Support for Democrats; Weak Voter Motivation

I. Overview

In a year when support for Democratic candidates has eroded, the party’s standing among one key voting group—Latinos—appears as strong as ever. Two-thirds (65%) of Latino registered voters say they plan to support the Democratic candidate in their local congressional district, while just 22% support the Republican candidate, according to a nationwide survey of Latinos. If this pro-Democratic margin holds up on Election Day next month, it would be about as wide as in 2008, when Latinos supported Barack Obama for president over John McCain by 67% to 31% (Lopez, 2008).

However, Hispanic registered voters appear to be less motivated than other voters to go to the polls. Just one-third (32%) of all Latino registered voters say they have given this year’s election “quite a lot” of thought. In contrast, half (50%) of all registered voters say the same (Pew Research Center for the People & the Press, 2010b). And when it comes to their intent to vote, half (51%) of Latino registered voters say they are absolutely certain they will vote in this year’s midterm election, while seven-in-ten (70%) of all registered voters say the same (Pew Research Center for the People & the Press, 2010a).1

The survey finds that among Latino registered voters, Republicans may be more likely to turn out and vote than Democrats. Some 44% of Latino Republicans say they have given the election quite a lot of thought compared with 28% of Latino Democrats. This partisan gap is consistent with survey findings of the full population of registered voters.

The findings for Latino registered voters emerge from a new national survey of 1,375 Latinos, including 618 registered voters, conducted from August 17 through September 19, 2010, by the Pew Hispanic Center, a project of the Pew Research Center.

Strong support for the Democrats among Latino registered voters continues a recent trend. In 2008, they supported Obama by 67% to 31% (Lopez 2008). In 2006, 69% of Latino voters supported Democratic candidates in congressional races, while 30% supported Republican candidates (Pew Hispanic Center, 2006). Even in 2004, a year when Republicans won a greater share of the Latino vote in the presidential election than at any time since the 1980s, nearly six-in-ten (58%) Latino voters supported Democrats John Kerry and John Edwards.2

In recent elections, Latinos have also represented a growing share of the electorate. According to a Pew Hispanic Center analysis of Census Bureau data, in 2008 Latino voters were 7.4% of all voters nationwide, up from 6% in 2004 (Lopez and Taylor, 2009).

When it comes to opinions of President Barack Obama, a greater share of Latino registered voters approve of his job performance than do all U.S. registered voters—63% versus 47%. Yet when asked about the effect of his administration’s policies on Hispanics, Latino registered voters are divided. More than half (51%) say his policies have had no effect on Latinos, while one-in-four (26%) say they have been helpful to Latinos and 13% say they have been harmful.

The new survey also reveals that the Democratic Party continues to hold a large advantage in party identification among Latino registered voters. More than six-inten (62%) Latino registered voters say they identify with or lean toward the Democratic Party, while one-quarter (25%) say the same for the Republican Party—a Democratic advantage of 37 percentage points.

Democrats are seen as the party that has more concern for Hispanics. Nearly half (47%) of Latino registered voters say this about the Democratic Party—down from 55% in 2008, but similar to the share on this question expressed by Latinos for much of the past decade. In contrast, very few see the Republican Party as more concerned about Latinos than the Democratic Party—just 6% of all Latino registered voters and 18% of Republican Latino registered voters say this.

The survey also finds that Latinos are less negative than other voters about the direction of the country. Six-in-ten (59%) Latino registered voters say they are dissatisfied with the country’s direction, while 73% of all registered voters say the same (Pew Research Center for the People & the Press, 2010b).

The Immigration Issue

When Arizona enacted an unauthorized immigrant enforcement bill earlier this year, the immigration policy debate reignited across the country. Even so, the new survey shows that immigration does not rank as a top voting issue for Hispanics. Rather, they rank education, jobs and health care as their top three issues of concern for this year’s congressional campaign. Immigration ranks as the fifth most important issue for Latino registered voters and as the fourth most important issue for all Latinos.3

However, the survey finds that two-thirds (66%) of Latino registered voters say they talked about the immigration policy debate with someone they know in the past year. It also finds that those who have had these conversations are more motivated to vote in the upcoming election than are those who haven’t. Nearly six-in-ten (58%) Latino registered voters who have discussed the immigration debate say they are absolutely certain they will vote in November, compared with just four-in-ten (39%) of those who have not talked about the immigration debate.

Latinos are the nation’s largest minority group with an estimated population of 46.8 million in 2008, representing 15.4% of the nation’s population. Nationally 19.3 million Latinos are eligible to vote (18 years of age or older and a U.S. citizen) according to Pew Hispanic Center estimates, up from 18 million in 2006. Latinos make up 9.2% of the nation’s 211 million eligible voters. Two out of every three Latino eligible voters reside in one of four states: California, Texas, Florida and New York.

This report is based on a nationally representative bilingual telephone survey of 1,375 Latinos ages 18 and older, including 618 registered voters. Interviews were conducted from August 17 through September 19, 2010. The margin of error for the full sample is plus or minus 3.3 percentage points at the 95% confidence level; for registered voters, the margin of error is plus or minus 4.9 percentage points. For a full description of the survey methodology, see Appendix B.

Among the report’s other findings:

About this Report

The 2010 National Survey of Latinos (NSL) focuses on Latino political participation and Latinos’ views of the upcoming congressional elections. The survey was conducted from August 17 through September 19, 2010, among a randomly selected, nationally representative sample of 1,375 Latino adults, 618 of whom report that they are registered to vote. The survey was conducted in both English and Spanish on cellular as well as landline telephones.

Interviews were conducted for the Pew Hispanic Center by Social Science Research Solutions (SSRS).

A Note on Terminology

The terms “Latino” and “Hispanic” are used interchangeably in this report.

“Foreign born” refers to persons born outside of the United States, Puerto Rico or other U.S. territories to parents neither of whom was a U.S. citizen.

“Native born” refers to persons who are U.S. citizens at birth, including those born in the United States, Puerto Rico or other U.S. territories and those born abroad to parents at least one of whom was a U.S. citizen.

Language dominance is a composite measure based on self-described assessments of speaking and reading abilities. Spanish-dominant persons are more proficient in Spanish than in English, i.e., they speak and read Spanish “very well” or “pretty well” but rate their English speaking and reading ability lower. Bilingual refers to persons who are proficient in both English and Spanish. Englishdominant persons are more proficient in English than in Spanish.

Cite this publication: Mark Hugo Lopez. “Latinos and the 2010 Elections: Strong Support for Democrats; Weak Voter Motivation.” Pew Research Center, Washington, D.C. (October 5, 2010) http://www.pewhispanic.org/2010/10/05/latinos-and-the-2010-elections-strong-support-for-democrats-weak-voter-motivation/, accessed on July 23, 2014.

  1. In recent midterm elections, Latinos have voted at lower rates than white non-Hispanics and black non-Hispanics. In 2006, one-third (32%) of Latino eligible voters (ages 18 or older and a U.S. citizen) said they voted. In comparison, more than half of white non-Hispanic eligible voters and more than four-in-ten (41%) black non-Hispanic voters said they voted (Lopez and Minushkin 2008a).
  2. This estimate is based on Pew Hispanic Center tabulations of the complied 2004 National Election Pool combined 51 state exit polls. For more details, see Suro, Fry and Passel (2005).
  3. These findings mirror other recent national opinion polls that reveal that immigration is not ranked as a top issue this year for the general public or for U.S. registered voters (Pew Research Center for the People & the Press, 2010a).